Privacy Policy
PRIVACY POLICY
1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND
CONTACT DETAILS OF THE DATA CONTROLLER
1.1 We are delighted that you are visiting our website and thank you for your
interest. Below, we provide information about how we handle your
personal data when you use our website. Personal data
is any data that can be used to identify you personally.
1.2 The controller responsible for data processing on this website within the meaning of the
General Data Protection Regulation (GDPR) is LittleMaylah™. The controller responsible for the processing of
personal data is the natural or legal
person who, alone or jointly with others, determines the purposes and means of the
processing of personal data.
1.3 For security reasons and to protect the transmission of
personal data and other confidential content (e.g. orders or
enquiries to the controller), this website uses SSL or TLS encryption. You can
recognise an encrypted connection by the string ‘https://’ and the lock symbol
in your browser line.
2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When you use our website for informational purposes only, i.e. if you do not
register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called ‘server log files’). When you
visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Website visited
- Date and time of access
- Amount of data sent in bytes
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)
The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our
legitimate interest in improving the stability and functionality of our
website. The data will not be passed on or used for any other purpose.
However, we reserve the right to check the server log files retrospectively if
there are concrete indications of illegal use 3) COOKIES
In order to make visiting our website attractive and to enable the use of certain
functions, we use so-called
cookies on various pages. These are small text files that are stored on your device
. Some of the cookies we use are deleted after the end of the
browser session, i.e. after you close your browser (so-called
session cookies). Other cookies remain on your device and enable us
or our partner companies (third-party cookies) to recognise your browser the
next time you visit (persistent cookies). When cookies are set,
they collect and process certain user information
such as browser and location data as well as IP address values to an individual extent. Persistent cookies are
automatically deleted after a specified period of time, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by storing settings
(e.g. remembering the contents of a virtual shopping basket for
a later visit to the website). If individual cookies implemented by us
also process personal data, the processing is carried out
in accordance with Art. 6 (1) lit. b GDPR either to fulfil the contract or
in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the
best possible functionality of the website and a customer-friendly and effective
design of the site visit.
We may work with advertising partners who help us to make our
website more interesting for you. For this purpose,
cookies from partner companies are also stored on your hard drive when you visit our website
(third-party cookies). If we work with the aforementioned
advertising partners, you will be informed individually and separately about the use of such cookies and
the scope of the information collected in each case in the following .
Please note that you can set your browser so that you are informed about the
setting of cookies and can decide individually whether to accept them
or to exclude the acceptance of cookies in certain cases or in general.
Each browser differs in the way it manages cookie settings.
This is described in the help menu of each browser, which explains how
you can change your cookie settings. You can find these for the respective
browsers under the following links:
Internet Explorer:
E-cookies
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/HT201265
Please note that if you do not accept cookies, the functionality of our
website may be limited.
4) CONTACT
When you contact us (e.g. via contact form or email),
personal data is collected. The data collected in the case of a contact form
can be seen in the respective contact form. This data is
stored and used exclusively for the purpose of responding to your enquiry or for
contacting you and for the associated technical administration.
The legal basis for the processing of the data is our legitimate
interest in responding to your enquiry in accordance with Art. 6 para. 1 lit. f GDPR. If
your contact request is aimed at concluding a contract, the additional
legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be
deleted after your request has been processed, which is the case when it can be
concluded from the circumstances that the matter in question has been finally clarified
and provided that there are no legal obligations to retain data.
5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR
CONTRACT PROCESSING
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected
and processed if you provide it to us for the purpose of executing a contract or when
opening a customer account. The data collected can be seen in the
respective input forms. Your customer account can be deleted at any time
by sending a message to the above address of the
controller. We store and use the data you provide
for contract processing. After complete processing of the contract or
deletion of your customer account, your data will be blocked in accordance with tax and
commercial law retention periods and deleted after these periods have expired,
unless you have expressly consented to further use of your data
or we have reserved the right to further use your data in accordance with the law,
about which we will inform you accordingly below.
6) USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will send you
regular information about our offers. The only mandatory information required for sending
the newsletter is your email address. The provision of any further data is
voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This
means that we will only send you an email newsletter once
you have expressly confirmed that you agree to receive the newsletter.
We will then send you a confirmation email asking you to We will then send you a confirmation email asking you
to confirm that you wish to receive future newsletters
by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to
use your personal data in accordance with Art. 6 (1) (a) GDPR. When
you register for the newsletter, we store your IP address entered by your Internet service provider (ISP)
as well as the date and time of registration in order to be able to trace
any possible misuse of your email address at a later date.
The data collected by us when you register for the newsletter will be
used exclusively for the purpose of advertising via the newsletter.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter
or by sending a message to the controller mentioned above.
After you unsubscribe, your email address will be immediately deleted from
our newsletter distribution list, unless you have expressly consented to further
use of your data or we reserve the right to further
that is permitted by law and about which we inform you in this
statement.
6.2 Sending the email newsletter to existing customers
If you provide us with your email address when purchasing goods or services from us.We reserve the right to regularly send you offers for
similar goods or services to those you have already purchased from our
range by email. We do not need to obtain your separate consent for this.
Data processing in this regard is based solely on our
legitimate interest in personalised direct advertising in accordance with Art. 6 (1) lit. f
GDPR. If you initially objected to the use of your email address for this purpose,
we will not send you any emails. You are entitled to object to the
use of your email address for the aforementioned advertising purpose at any time with
effect for the future by notifying the controller named at the beginning.
For this purpose, you will only incur transmission costs You will only incur transmission costs
at the basic rates. Upon receipt of your objection, the use of your
email address for advertising purposes will be discontinued immediately.
7) DATA PROCESSING FOR ORDER PROCESSING
- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if
offered –
‘purchase on account’ or ‘instalment payment’ via PayPal, we will pass on your
payment details to PayPal (Europe) S.a.r.l. et
Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter ‘PayPal’).
The transfer is carried out in accordance with Art. 6 (1) lit. b GDPR and only to the extent necessary for
payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via
PayPal or – if offered –
‘purchase on account’ or ‘instalment payment’ via PayPal.
For this purpose, your payment data
may be transferred to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest
in determining your solvency.
PayPal uses the result of the credit check in relation to the statistical
probability of default for the purpose of deciding
on the provision of the respective payment method. The credit check may
contain probability values (so-called score values). Insofar as score values are included in the
result of the credit check, these are based on a
scientifically recognised mathematical-statistical procedure. The calculation
of the score values includes, but is not limited to, address data.
For further information on data protection, including the credit agencies used,
please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal.
However, PayPal may still be entitled to process your personal
data if this is necessary for contractual payment processing. - - SOFORT
If you select the payment method ‘SOFORT’, payment will be processed by the
payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich,
Germany (hereinafter ‘SOFORT’), to whom we will pass on the information you provided during the
order process, together with the information about your order,
in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna
Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The
Your data will be passed on exclusively for the purpose of payment processing with
the payment service provider SOFORT and only to the extent necessary for this purpose.
You can find further information about SOFORT's privacy policy at the following Internet address:
https://www.klarna.com/sofort/datenschutz - 8) CONTACT FOR REVIEW REMINDERS
Own review reminder (not sent by a customer review system)
We use your email address to send you a one-time reminder to submit a
review of your order for the review system we use, provided that you
have given us your express consent during or after your order in accordance with
Art. 6 para. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the
data controller.
9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS 9.1 Facebook plugins with Shariff solution
Special additional customs clearance costs and/or import duties are not included in the price
and shall be borne by the customer.
Our website uses social plugins (‘plugins’) from the social
network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo
Park, CA 94025, USA (‘Facebook’).
In order to increase the protection of your data when visiting our website, these
buttons are not integrated as plugins without restriction, but only by using
an HTML link in the page. This type of integration ensures
that when you visit a page on our website that contains such buttons,
no connection to Facebook's servers is established. When
you click on the button, a new browser window opens and calls up the Facebook page,
where you can interact with the plugins there (after entering your login details, if necessary).
Facebook Inc., based in the USA, is certified under the US-European
Facebook Inc., based in the USA, is certified for the US-European
data protection agreement ‘Privacy Shield’, which ensures compliance with the
data protection level applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Facebook, as well as your rights in this regard and
settings options for protecting your privacy, can be found in the
Facebook privacy policy: https://www.facebook.com/policy.php.9.2 Google+ plugins as a Shariff solution
Our website uses social plugins (‘plugins’) from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’).
To increase the protection of your data when visiting our website, these plugins are not fully integrated as plugins, but only linked to the page using an HTML link. This type of integration means that the plugins are not automatically activated when you visit our website.
To increase the protection of your data when visiting our website, these
buttons are not integrated as plugins without restriction, but only using
an HTML link in the page. This type of integration ensures that
when you visit a page on our website that contains such buttons,
no connection to the Google+ servers is established. When you
click on the button, a new browser window opens and calls up the Google+ page, where you can interact with the plugins there (after entering your login details, if necessary).Google LLC, based in the USA, is certified for the US-European data protection agreement
‘Privacy Shield’, which ensures compliance with the data protection levels applicable in the EU
.
level of data protection applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the
data by Google, as well as your rights in this regard and setting options
for protecting your privacy, can be found in Google's privacy policy at
https://www.google.com/intl/de/policies/privacy/ 9.3 Instagram plugin as a Shariff solution
Our website uses social plugins (‘plugins’) from the online service
Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA
94025, USA (‘Instagram’).
To increase the protection of your data when visiting our website, these
buttons are not integrated as plugins without restriction, but only using
an HTML link in the page. This type of integration ensures that
when you visit a page on our website that contains such buttons, no connection is established with Instagram's servers. When
you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (after entering your login details, if necessary).
Instagram LLC, based in the USA, is certified under the US-European
Privacy Shield Agreement, which ensures compliance with the level of data protection applicable in the EU.
The Privacy Shield Agreement is intended to ensure that data transferred from the EU to the USA is protected in accordance with EU data protection standards.
Instagram LLC, based in the USA, is certified for the US-European
data protection agreement ‘Privacy Shield’, which ensures compliance with the
data protection level applicable in the EU.
For information on the purpose and scope of data collection and the further processing and use of
data by Instagram, as well as your rights in this regard and
settings options for protecting your privacy, please refer to Instagram's
privacy policy: https://help.instagram.com/155833707900388/10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
("DoubleClick").
DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed multiple times. This processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) (f) GDPR.
In addition, DoubleClick can use cookie IDs to record so-called conversions, which are related to ad requests. This is the case, for example, if a user sees a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will obtain and store your IP address. If you wish to opt out of this tracking process, you can
deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com,
https://www.google.de/settings/ads. This setting will be deleted if you delete your cookies. Alternatively, you can obtain information about the use of cookies and configure your settings at the Digital Advertising Alliance website www.aboutads.info. Finally, you can set your browser to inform you about the use of cookies and to decide individually whether to accept them, or to exclude cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.``` You can find further information about the DoubleClick by Google privacy policy at the following internet address:
https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, conversion tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures based on the data from the advertising campaigns. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive
any information that can be used to personally identify users. If you
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your shortened IP address) is generally transferred to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which anonymizes the IP address and prevents it from being directly linked to a person. This extension will shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and
to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that if you do this, you may not be able to use all of the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address), as well as from processing this data by Google, by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in, or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection standards applicable in the EU.
This website also uses Google Analytics for cross-device analysis
of visitor traffic, which is carried out using a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID
that is stored across all devices. This makes it possible to assign interaction data from different devices and sessions to a single user. The user ID does not contain any personal data and does not transmit any such data to Google.
You can object to the collection and storage of data via the user ID at any time with future effect. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or
on your mobile device.
You can deactivate it using a browser plug-in from Google
(https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics
Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref
_
topic=6010376
12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING
Facebook Custom Audience via the Pixel Process
This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way,
Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this allows users' behavior to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected to continue to store the data.